Top 20 Free Shopify Apps You Should Use in 2025 (Full Guide + Pros & Cons)

Running a Shopify store in 2025 means competing with fast-growing brands, demanding customers, and rapid technology changes. The Shopify App Store offers many free tools that help automate tasks, boost conversions, and improve customer experience.
Here is the Top 20 Free Shopify Apps list for 2025 with updated descriptions and pros/cons in paragraph form.

1. Shopify Email

📌 Link: https://apps.shopify.com/shopify-email
Shopify Email is a built-in email marketing app that lets store owners send newsletters, abandoned cart emails, promotions, and automated campaigns directly from the Shopify dashboard.
Pros & Cons:
It offers 10,000 free emails per month, easy drag-and-drop templates, and clean Shopify designs. However, it lacks advanced segmentation and powerful automation, making it less suitable for advanced marketers.

2. Klaviyo – Email & SMS

📌 Link: https://apps.shopify.com/klaviyo-email-marketing
Klaviyo is a powerful marketing platform that manages email and SMS automation for scaling eCommerce brands.
Pros & Cons:
It supports advanced flows, deep customer data sync, and a free plan. On the downside, pricing increases as contact lists grow and new users may need time to learn automation workflows.

3. Judge.me Product Reviews

📌 Link: https://apps.shopify.com/judgeme
Judge.me is a review tool that collects product reviews, ratings, photos, and videos to build trust and improve SEO.
Pros & Cons:
It provides unlimited review requests, customizable widgets, and SEO-rich snippets. But some themes may need minor CSS fixes, and extra features require a paid upgrade.

4. UpPromote – Affiliate Marketing

📌 Link: https://apps.shopify.com/affliate-by-secomapp
UpPromote helps merchants run affiliate and referral programs to increase traffic and sales.
Pros & Cons:
It supports unlimited affiliates, fraud detection, and detailed dashboards. The downside is that automation is limited on the free plan, and advanced tools require upgrades.

5. DSers – AliExpress Dropshipping

📌 Link: https://apps.shopify.com/dsers
DSers is a dropshipping tool that automates product sourcing and ordering from AliExpress.
Pros & Cons:
It supports bulk ordering, supplier mapping, and quick product imports. However, it is only suitable for AliExpress stores, and supplier quality can be inconsistent.

6. Privy – Popups & Email Capture

📌 Link: https://apps.shopify.com/privy
Privy helps merchants grow their email list by creating popups, banners, forms, and exit-intent offers.
Pros & Cons:
The app is user-friendly and includes SMS features. But too many popups may hurt UX, and free features are limited.

7. SEOAnt – SEO & Image Optimizer

📌 Link: https://apps.shopify.com/seo-ant
SEOAnt helps identify SEO issues, compress images, add alt text, and improve website speed.
Pros & Cons:
It improves page performance and automates SEO tasks for beginners. But free image optimization is limited, and full features require a paid upgrade.

8. ReConvert – Post Purchase Upsell

📌 Link: https://apps.shopify.com/reconvert-upsell-cross-sell
ReConvert allows store owners to optimize the Thank You page with upsells, reorders, timers, and surveys to increase revenue.
Pros & Cons:
It boosts AOV with easy customization, but free plans have revenue limits and too many upsells can annoy customers.

9. BetterReplay – Customer Session Recording

📌 Link: https://apps.shopify.com/betterreplay
BetterReplay records customers’ sessions so merchants can see how visitors interact with the store.
Pros & Cons:
It helps improve UX and fix navigation issues. The limitations include a cap on recordings and the time required to watch sessions manually.

10. Jebbit – Product Quiz Builder

📌 Link: https://apps.shopify.com/jebbit
Jebbit lets merchants create product recommendation quizzes that boost conversions through personalization.
Pros & Cons:
It requires no coding and works well for beauty, skincare, and fashion brands. However, building quizzes requires creativity and the free version is limited.

11. Back in Stock – Restock Alerts

📌 Link: https://apps.shopify.com/back-in-stock-restock-alerts
This app allows shoppers to subscribe for email or SMS notifications when out-of-stock items are available again.
Pros & Cons:
It recovers lost sales and increases customer loyalty. But too many alerts can annoy users and the free tier limits the number of notifications.

12. ESC – Size Charts & Guides

📌 Link: https://apps.shopify.com/size-charts
ESC helps create custom size charts for product pages, improving fit accuracy and reducing returns.
Pros & Cons:
It has an easy interface with clean layouts, but setting up size charts for multiple brands takes time and advanced styling requires paid plans.

13. Printful – Print on Demand

📌 Link: https://apps.shopify.com/printful
Printful allows merchants to sell custom clothing and merchandise without holding inventory.
Pros & Cons:
It offers high-quality products and no upfront cost, but profit margins are lower and shipping can be slow.

14. Printify

📌 Link: https://apps.shopify.com/printify
Printify enables print-on-demand orders with a wide range of suppliers.
Pros & Cons:
It offers competitive prices and multiple print providers, but product quality varies and delivery time depends on the supplier.

15. Tidio – Chat & Chatbots

📌 Link: https://apps.shopify.com/tidio-chat
Tidio provides live chat and AI chatbots to help merchant support and boost conversions.
Pros & Cons:
It features a modern UI and automated replies. However, free plans limit message volume and advanced chatbots cost extra.

16. TinyIMG – Speed & Image Optimizer

📌 Link: https://apps.shopify.com/smart-image-optimizer
TinyIMG helps optimize website speed by compressing images and fixing SEO errors.
Pros & Cons:
It boosts Core Web Vitals and is beginner-friendly, but only 50 free image compressions are offered per month.

17. Shopify Flow

📌 Link: https://apps.shopify.com/flow
Shopify Flow automates tasks like tagging, order processing, and inventory updates through simple workflows.
Pros & Cons:
It is powerful and fully native to Shopify, but some triggers are only for Shopify Plus, and building workflows takes learning.

18. Checkout Blocks

📌 Link: https://apps.shopify.com/checkout-blocks
Checkout Blocks lets merchants customize checkout messaging, fields, and upsell blocks.
Pros & Cons:
It is easy to use and helps collect extra information. However, full checkout customization requires Shopify Plus and design options are limited.

19. BOGO+ (Buy X Get Y Offers)

📌 Link: https://apps.shopify.com/wizz-bogo
BOGO+ helps stores run promotional campaigns such as Buy 1 Get 1 Free deals.
Pros & Cons:
It boosts AOV and has a simple interface, but the free version is limited and aggressive discounts may affect profit margins.

20. SnapBundle – Volume Discounts

📌 Link: https://apps.shopify.com/snapbundle-volume-discount
SnapBundle adds bundle discounts and quantity-based pricing to product pages.
Pros & Cons:
It encourages bulk purchases and is easy to use, but the free tier has caps and may not suit stores with a large catalog.

Conclusion

These 20 free Shopify apps help improve SEO, marketing, automation, customer experience, and conversions. You don’t need all of them — choose apps based on your store’s size, goals, and niche.